01
Marketing
Reach and attention
Services
Everything I do, and the order it goes in.
Twenty-three services in four groups. Most clients buy one of three solutions, and the services underneath get assembled to fit the business rather than the price list.
The rail
Ten headline services, in the order they get built.
Local SEO
Service
Found at the exact moment somebody nearby is looking for what you do.
See the service list
Social media
Service
Profiles that can actually hold the attention an ad is about to send them.
See the service list
Google & Meta Ads
Service
Paid campaigns that bring the right first-time customer through the door.
See the service list
CRM & follow-up
Service
One customer list that belongs to you, with the follow-up running on its own.
See the service list
Email & WhatsApp
Service
The reason to come back, sent on your schedule instead of your memory.
See the service list
Photography & content
Service
Shot once, cut for the ad, the profile, the follow-up and the loyalty message.
See the service list
Retention campaigns
Service
Rebooking prompts timed to how often your customers actually return.
See the service list
Loyalty & referral
Service
The ask, made at the moment the customer is happiest, every single time.
See the service list
Website development
Service
A booking path that does not dead-end, with no gap between ad and promise.
See the service list
SEO & content
Service
Demand capture that keeps working long after the campaign budget stops.
See the service listTen out of twenty-three. Each one has an owner, a number and a place in the order. Buying one on its own is how the other twenty-two stop working.
Scope a projectThe full list
Four groups. Twenty-three services.
Nothing here is sold as a standalone campaign. Groups are how the work is organised, not how it is priced.
02
Brand & Growth
Trust and repeat business
03
Lead Generation
Pipeline
04
Digital
The infrastructure it all runs on
Start here
Three solutions most owners actually buy.
Which one first?Solution 01
Personal Branding
A position, a content engine and a community that make you the reason people call.
Solution 02
Customer Retention
One list you own, a follow-up that runs on its own, and a reason to return before they drift.
Solution 03
Lead Generation
A defined market, a real list, and outreach that keeps running while you are busy delivering.
Which one first
Usually it is obvious within fifteen minutes.
If nobody knows you, it's branding. If the phone doesn't ring, it's lead generation. If it rings once and never again, it's retention. Most businesses need two of the three eventually, but never all three in month one.
Nobody knows youStart with Personal Branding. Ads pointed at a profile that cannot hold attention are a rented audience you pay for twice.
The phone does not ringStart with Lead Generation. A retention system with nothing flowing into it has nothing to retain.
It rings once, never againStart with Customer Retention. This is the cheapest growth available to you, because you already paid for these people.
The Comeback System
Four connected steps. Skip one and the rest stops compounding.
01
Social media setup
Before a single ad dollar goes out, your profile has to be able to hold the attention it is about to get. We rebuild it first: clear offer, a booking path that does not dead-end, no broken links.
Examples: Profile rebuild, offer clarity, booking path, link audit
Book a Call
02
Ad campaigns
Now the ads run. Google for the people already searching, Meta and Instagram for the people nearby who do not know you yet, and Local SEO for the ones looking at the moment of need.
Examples: Google Ads, Meta and Instagram, Local SEO, landing pages
Book a Call
03
Data collection and CRM
Every person who calls, books or walks in ends up on one list that belongs to you. Not the platform. Yours, exported and portable from day one.
Examples: CRM setup, list building, tagging, export and ownership
Book a Call
04
Follow-up and comeback
Rebooking prompts at the right interval, a reason to return before they drift, loyalty that is worth having, and a referral ask at the moment they are happiest.
Examples: Email and WhatsApp sequences, loyalty, referral asks, win-back
Book a Call
Your numbers
What is your repeat rate actually costing you?
Three numbers, no email needed. Set them to your business and the twelve month picture updates as you go.
Left on the table over 12 months
$34,741
The difference between a 22% repeat rate and a healthy 45 percent, over twelve months.
Revenue over 12 months, cumulative+42%
At a healthy 45% repeat rateWhere you are nowThe money in between
Illustrative model. Not a forecast.
| Month | Now | At 45% | Difference |
|---|---|---|---|
| Month 1 | $6,923 | $9,818 | $2,895 |
| Month 2 | $13,846 | $19,636 | $5,790 |
| Month 3 | $20,769 | $29,455 | $8,685 |
| Month 4 | $27,692 | $39,273 | $11,580 |
| Month 5 | $34,615 | $49,091 | $14,476 |
| Month 6 | $41,538 | $58,909 | $17,371 |
| Month 7 | $48,462 | $68,727 | $20,266 |
| Month 8 | $55,385 | $78,545 | $23,161 |
| Month 9 | $62,308 | $88,364 | $26,056 |
| Month 10 | $69,231 | $98,182 | $28,951 |
| Month 11 | $76,154 | $108,000 | $31,846 |
| Month 12 | $83,077 | $117,818 | $34,741 |
Get found, and generate real demand.
Get in front of people who are already looking, and in front of the ones nearby who do not know you yet. This is the part most owners already pay for, and the part that quietly resets to zero every month when nothing behind it is built.
What gets built here: a profile that can hold attention, a booking path that does not dead-end, and campaigns pointed at the people most likely to come back twice.
What sits in this stage
Brand StrategyPositioningSocial MediaContent & CopywritingGraphic DesignWebsite DevelopmentSEOLocal SEOGoogle, Meta & LinkedIn AdsLead GenerationFunnels & CRM Setup
Judged on: Cost per new customer
How it works
Six steps, reviewed monthly.
Every phase has a number attached to it, so you always know which one we're on and whether it moved.
Discover
Fifteen minutes on what you sell, who buys it and what you already spend. No pitch deck, and a straight answer on fit.
Strategize
The plan on one page: which solution, in what order, and the single number each phase gets judged on.
Build
Profiles, pages, lists, sequences and automations. The unglamorous part everything else stands on.
Launch
Campaigns go live, outreach starts, follow-up switches on. The baseline gets recorded on day one.
Optimize
What works gets more budget. What does not gets rebuilt or killed. Reviewed monthly, in plain language.
Retain & Grow
Rebooking, loyalty and referral compound on top of a list that is bigger than it was last month.
Not sure which one you need?
Tell me where the business is today and I'll tell you which of the three I'd build first, and what it would cost to skip it.