Marketing · Paid Advertising
Ads judged on customers, not clicks.
Google for the people already searching, Meta and Instagram for the people nearby who do not know you yet, and every campaign measured on what it brings through the door.
The problem
Ad accounts report clicks and cost per click because those are easy to count. A business needs to know what a new customer costs and whether they came back, and most accounts cannot answer either question.
What is included
- Account setup or audit on Google Ads and Meta, with conversion tracking that works
- Search campaigns for the phrases people use when they are ready to buy
- Local and social campaigns for the area you actually serve
- Ad creative and landing pages matched to each campaign's promise
- A monthly report on cost per booked customer, not cost per click
Judged on
Cost per booked customer, and the share of them who come back
Ad spend you can account for: a known cost per customer, and a list of the customers it bought.
How it runs
- 01
Track
Conversions are set up first, so every dollar spent can be traced to a booking or a call.
- 02
Launch
A small set of campaigns aimed at the highest-intent searches and the nearest audiences.
- 03
Tune
Budget moves each week toward what books customers and away from what only collects clicks.
- 04
Report
One page a month: spend, booked customers, cost per customer, and what changes next.
Works with
Questions
Enough to get meaningful data in your area, which depends on your market. A starting budget is agreed on the first call, and it only grows when the numbers justify it.
No. A flat retainer, so there is never a reason to recommend spending more than the numbers support.
Want this built properly?
Fifteen minutes on your numbers, and a straight answer on whether this is the right place to start.