SEO for education · Australia · 2024
AIMT Australia
A five part SEO program that more than doubled organic traffic for an education provider.
- Client
- AIMT Australia
- Industry
- SEO for education
- Location
- Australia
- Year
- 2024
- Delivered by
- Ahmed Sami Akhter
The challenge
The Australian Institute of Management and Technology wanted to be found by prospective students searching online, starting with the terms that describe what it teaches.
What we built
I ran a full SEO program across on-page optimization, technical fixes, internal linking, new content and local SEO, and measured progress with ranking and traffic reports.
What we did
- On-page optimization of titles, descriptions, headers and image text
- Technical SEO clean up: broken links, page speed and mobile issues
- Internal linking structure for easier crawling and navigation
- Search focused content that answers student questions
- Local SEO to reach Australian students
What came of it
- Site ranking improved from about 4.3 million to 3,196,590 within months
- Organic traffic up by more than 100 percent
- New rankings for terms such as management and technology, and college of management and technology
- A redesigned site with clearer navigation
Outcomes as the client reported them at the end of the engagement. Where a client has not released a figure, the outcome is described without one rather than estimated.
Services
The work
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Want this kind of build?
Fifteen minutes on your numbers and I'll tell you what I would build first.